Do You Need To Use A Logo?
Deciding whether you need a logo for your business can be overwhelming. The whole process of starting a new business can be overwhelming! There are so many decisions to make and it’s easy to get stuck before you even get started. I know because I got hung up here and I don’t want you to get stuck, so here are a few tips to help you make this decision.
Before you rush over to Canva or Etsy and spend hours obsessing over logo templates, let’s talk about whether you even NEED a logo. Let’s start with some homework. Go to Instagram and take a look at some of the social media accounts you follow. You’ll probably notice that some people use logos, some use headshots, and some use other types of images. Confusing, right?
So which option is best for you? Here are two tips to help you decide.
Traditional Businesses
If you have a traditional business with employees or a team, or are a brick-and-mortar type of business, it’s best to use a logo. You would also want to use a logo if you have a faceless social media account. If you are a one-person business but plan to hire employees in the future, use a logo.
Here’s a quick example from my own business. When I had a portrait photography studio, it was a brick-and-mortar type of local business with a set location, and I had a team of people who worked for me. I only sold portrait photography-related goods and services and didn’t plan on diversifying. So in this case I used a logo.
Personal Brand
If you are a personal brand, influencer, affiliate or network marketer, or any one-person business, use your headshot as your profile photo. The goal for a personal brand is to have your followers recognize you and form a connection with you as a person and that works best when they can see your face.
Here’s another example. I am also a network marketer, and I use social media to promote my business. My goal is for people to get to know, like, and trust me so that they will purchase from me, rather than from someone else who represents the same network marketing company as me. People buy from people, so using your headshot helps your customer form a connection with YOU.
The beauty of having your own business is that there is no right or wrong way to do things. As always, do what works best for you. If you are unsure, and feeling stuck, go with these tips. You can always experiment and change things later on.
If you need help setting up your business and learning how to promote your business on social media, grab one of my easy-to-follow, step-by-step digital marketing courses and learn how to brand yourself, as well as all the other skills you need to build, grow and scale your business on social media.
Even after 30 years in business, I learned a lot from these courses and wished I would have had something like this when I was getting started. When I first started to promote businesses on social media I floundered for YEARS because I didn’t know what I was doing. It was a painful time of trial and error. Mostly error.
Not only will these courses teach you all the skills you need, but they also come with master resell rights. That means you can resell the course as many times as you want, and keep 100% of the profits. Being able to recoup your investment is a smart business move!
If you are ready to invest in your business and get off to a strong start, I have two options for you:
THE BEGINNER OPTION- This easy-to-follow course teaches you everything you need to know to grow a business on Instagram. Perfect for the beginner, or anyone who loves Instagram! It also comes with master resell rights so you can resell the course, as many times as you want, for 100% profit. You can set it up in 15 minutes and start selling it today!
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Reach out to me if you need help choosing which course is right for you, or if you have any other questions. You can reach me by email or on Instagram @lorrainemortensencom.
Wishing you every success!
