How To Choose A Business Name
So you are starting a new business! Congratulations!! I know how excited you must be!
There are so many decisions when starting a new business that it can be very overwhelming! After being in business for over 30 years and working with several other business owners during that time, I can assure you that this is a common feeling.
Some of the inital decisions seem so permanent and final that it can get you stuck before you even start. I’ve had this happen to me and I’ve seen many people fail to get their business started because it’s so hard to make these decisions.
Have you ever heard of analysis paralysis? Well, my friend I don’t want that to happen to you. So here are my top two suggestions for one of the first and biggest decisions you will have to make….what to name your business.
Tip Number One
If you have a traditional business, a brick-and-mortar type of business with a location, a corporation, or a business with employees or a team, choose a business name that reflects what you do.
Choose a name that reflects your brand identity, values, and the products or services you offer. Make sure the name you choose aligns with your vision and resonates with your target audience.
Keep it Simple and Memorable: Opt for a business name that is easy to spell, pronounce, and remember. Avoid overly complex or obscure names that may confuse potential customers.
Tip Number Two
If you are a personal brand, an influencer, a network, affiliate, or a digital marketer, use your personal name as your business name. Using your own name gives you flexibility! It’s much easier to add different products and services to your business or to pivot to something completely different. Using a specific product or location name is going to limit you. Using your own name will also help your clients and customers recognize you, and set you apart from other personal brands who may offer the same products as you.
Setting up a business, or rebranding an existing business is a lot of fun and lets you be creative, but it can also be overwhelming. Let’s face it, when you have your own business there usually isn’t anyone there holding your hand and telling you exactly what to do next. Or is there?
Yes! That’s where I come in!
If you need help setting up your business and learning how to promote your business on social media, grab one of my easy-to-follow, step-by-step digital marketing courses and learn how to brand yourself, as well as all the other skills you need to build, grow and scale your business on social media.
Even after 30 years in business, I learned a lot from these courses and wished I would have had something like this when I was getting started. When I first started to promote businesses on social media I floundered for YEARS because I didn’t know what I was doing. It was a painful time of trial and error. Mostly error.
Not only will these courses teach you all the skills you need, but they also come with master resell rights. That means you can resell the course as many times as you want, and keep 100% of the profits. Being able to recoup your investment is a smart business move!
If you are ready to invest in your business and get off to a strong start, I have two options for you:
THE BEGINNER OPTION- This easy-to-follow course teaches you everything you need to know to grow a business on Instagram. Perfect for the beginner, or anyone who loves Instagram! It also comes with master resell rights so you can resell the course, as many times as you want, for 100% profit. You can set it up in 15 minutes and start selling it today!
THE MASTER LEVEL OPTION - This comprehensive digital marketing course teaches you everything you need to know to launch, grow and scale a business on social media. You will learn how to market your business on all the major social media platforms, plus a lot more! For all levels from beginner to advanced. It also comes with master resell rights so you can resell the course, as many times as you want, for 100% profit.
Reach out to me if you need help choosing which course is right for you, or if you have any other questions. You can reach me by email or on Instagram @lorrainemortensencom.
Wishing you every success!
