How to Build Confidence on Camera: Tips for Businesswomen Over 40

If you’ve ever felt camera-shy or awkward about creating videos for your business, you’re definitely not alone. Many of us find the idea of “going live” or recording videos intimidating. This was a hard hurdle for me to overcome as well, and to be honest I still don’t love it. But showing up on camera is one of the most effective ways to connect with your audience, especially in today’s digital-first world. So, how do you get comfortable in front of the lens when it feels a little (or a lot!) outside of your comfort zone? Here are some tried-and-true tips to help you build confidence on camera.

Start Small with Stories and Reels

If the thought of going live or filming a longer video makes you nervous, start small! Instagram Stories or Reels are bite-sized videos that disappear after 24 hours (or can stay up in your highlights if you want). Practice with these short videos first—they give you a chance to warm up, experiment, and get used to seeing yourself on screen without the pressure of a long or live performance.

Embrace Your Authentic Self

Here’s the truth: your audience doesn’t expect you to look or sound like a Hollywood actor. They’re there to connect with you, the real person behind the brand. Don’t worry about a few wrinkles, gray hairs, or even stumbling over a word or two. In fact, these “imperfections” make you relatable. So be yourself and remember that your genuine personality is what will attract your audience.

Practice, Practice, Practice!

Confidence on camera doesn’t happen overnight. Just like any other skill, it takes practice. Start small by recording faceless videos with you speaking in the background first. If you need some guidance with this check out my Faceless Marketing Handbook. Then when you feel comfortable with creating faceless videos, turn the camera around and record yourself talking about a favorite topic, or pretend you’re explaining a product or service to a friend. You don’t have to post these practice videos—just review them to see what you like about your delivery and identify any areas you’d like to improve. The more you practice, the easier it will feel when you’re ready to share.

Perfect Your Lighting and Angles

My adivce as a professional photograher….the right lighting can make a huge difference in how you feel about your appearance on camera! A ring light or natural light from a window can soften your features and make you look your best. Also, consider your angle: placing the camera slightly above eye level is a flattering angle that can boost your confidence.

Focus on Your Message, Not Yourself

Shifting your focus from “how do I look?” to “what do I want to share?” can take the pressure off. Remember that the purpose of being on camera is to share your knowledge, connect with your audience, and help others with your expertise. When you’re excited about your message, you’ll feel less self-conscious and more energized to hit that record button.

A Simple Hair and Makeup Routine Can Boost Your Confidence
You don’t need to go all out, but a bit of hair and makeup can make a big difference in how you feel on camera. Most of the ladies who come to see me for branding photos get professional makeup and hairstyling because it makes them look polished, and feel great about themselves. A light touch of foundation or powder, some mascara to brighten your eyes, and a bit of lip color can help you feel polished without being overdone. For hair, stick with a style that feels comfortable and true to you with minimal fuss. Remember, the goal is to enhance your natural beauty and help you feel camera-ready. A little effort in this area can go a long way in boosting your confidence! If you need help choosing makeup check out my favorite skin care and makeup products from Artistry.

Dress in What Makes You Feel Great

Wear something that makes you feel comfortable and confident. It might be a favorite color, a go-to blouse, or even an accessory that gives you a boost. The key is to feel like yourself—not to wear something you wouldn’t typically choose. When you’re comfortable in your outfit, you’ll feel more at ease on camera.

Have a Script, but Keep It Conversational

While a script can keep you on track, avoid sounding robotic by memorizing word-for-word. Jot down a few bullet points and allow yourself to ad-lib naturally. Think of it as a conversation with a friend rather than a rehearsed presentation. This approach will help you sound authentic and avoid sounding stiff or overly formal. This is challenging for me, so sometimes I like to use a teleprompter app especially when doing longer live videos.

Remember: Progress Over Perfection

The goal isn’t to be flawless; it’s to show up. Each video you create is a step toward becoming more comfortable and confident on camera. Some of the best video content is unscripted, imperfect, and real—because that’s what people relate to. Celebrate small wins, like posting your first video or going live, and remember that every step counts.

Give Yourself Grace

Remember, confidence on camera is a journey, not a destination. Be kind to yourself, and don’t let one less-than-perfect video get you down. Instead, view it as part of the learning process. The more you do it, the better you’ll get.

“Confidence is not about being perfect; it’s about embracing who you are and sharing it with the world.”

Being on camera may feel new and intimidating at first, but it’s a skill you can absolutely build with time and a little practice. By showing up authentically, practicing regularly, and focusing on your message, you’ll start to feel more comfortable—and might even come to enjoy it! So, whether you’re a coach, an entrepreneur, or a small business owner, don’t let fear keep you from connecting with your audience. Show up, be real, and let your personality shine through!